Congress Heights Main Street
Congress Heights Main Street is a neighborhood non-profit organization sponsored by the Department of Local and Small Business Development in the District of Columbia through the DC Main Streets program. The local DC Main Street commercial district revitalized efforts is organized and lead by community development professionals and program partners. This program is focused on facilitating sustainable growth and with the success of the citywide coordinating program authorized by the National Trust for Historic Preservation and the aim is to increase visible potential for business growth in the neighborhood.
The Marketing Showcase was contracted by Congress Heights Main Streets as the creative director to execute a New Brand Campaign to include recommendations to enhance and drive awareness in a new brand identity program. This New Brand Campaign orchestrated a multi-layered effort focused on the experience of program participants and/or organizations to develop a brand strategy with messages that produced solid results to the largest undeveloped business corridor in Southeast Washington, DC, Ward 8.
The Marketing Showcase set the bar of estimated expectation for improved communications, programs and program processes and results and this was achieved through extensive market research. The New Brand Campaign was thorough from conception to execution and recognized as was exceptionally professional and of the highest caliber. The specific details of the New Brand Campaign included the complete brand development was an organization website, outdoor advertising on the Metro-bus and the Metro-rail, organization exhibit display, organization stationary & brochure, membership directory, logo enhancement and graphic standards.
"You (Tami and The Marketing Showcase) took our initial discussion and created the perfect branding and marketing solution that spoke to each of our communication objectives. Most importantly, you listened to what we said in that the branding must do for the community and the collaborative initiative as a whole. Your branding skills surpassed our expectations as you provided a clear plan of action and timeline and adhered to all of the program management details as presented in the scope of Work and Project Plan. The final deliverables not only accomplished the task of branding, but the visual consistency remained for each of the products. Again, thank you for your professionalism and superior contract project management skills, we have no doubt that your efforts will influence community enhancement and we look forward to working on future projects with The Marketing Showcase."
Congress Heights Main Streets